The frantic pace and casual attitude of modern life have made real friendship a rare experience. This stylish, elegant primer is the antidote. Thoughtfully composed by Roger Horchow, legendary retail magnate and the "connector" of Malcolm Gladwell's best-selling book The Tipping Point, and Sally Horchow, Roger's daughter and a connector of the next generation, this little volume shows how making true connections can greatly enhance one's life.

The Art of Friendship presents seventy brief essays that reveal simple but effective "rules of connecting." Recognizing that valuable friendships come in many forms, the authors offer practical, proven advice for today's connectors, including:

• how to create rapport, even in a crowd
• how to transform an acquaintance into a friend
• when to e-mail, pick up the phone, send a note, or meet in person
• how to maintain long-term friendships—and when it's time to quit

Action points help readers put each rule into practice in daily life. Woven throughout are personal anecdotes from the Horchows, sharing their own experiences of friendship.

Whether the goal is to start a new relationship, cement a developing alliance, or reinvest in a longstanding friendship, The Art of Friendship will help to make the connection.

Roger Horchow is a legendary retail mogul and award-winning Broadway producer.
Sally Horchow is a Los Angeles–based journalist and TV personality.